Nike vs. Reebok - 1362 Words

Nike vs. Reebok Questions 1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement. The important part of the success was due to the far-sight of Nikes management team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that fit their consumers needs. Examples of great decision making are: • Diversifying products (into sports wears and others) was a smart move that had contributed to the current and growing success of Nike. • Nikes managements bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its swoosh†¦show more content†¦The major factor to its success could be due to the consistent marketing with the extended coverage into peoples everyday life. The swoosh appears in advertising so much that people tend to correlate it with Nike by heart. 9. Critics have condemned Nikes targeting ghetto youth with its expensive celebrity shoes. What is your opinion about this? Unethical? Shrewd marketing? A tempest in a teapot? Nikes marketing team would be unwise to try to mark the kids that have little buying powers as their target group. In selling its products, it is inevitable that Nike would want to market their products to widest audience possible. It is therefore possible that these youth would perceive the image of the products and would like to posses them (and so do other well-being youth and adults). Part of the reason Nike became the focal point of criticism of various kinds especially in regarding treatment to children is probably its use of child-labor in their China manufacturingShow MoreRelatedNike vs. Reebok1378 Words   |  6 PagesNike vs. Reebok Questions 1. The success of Nike was strictly fortuitous and had little to do with great decision making. Evaluate this statement. The important part of the success was due to the far-sight of Nikes management team. Nikes CEO, who was a marathoner and knew what runners wanted for their shoes, had made a very basic strategy work; make the products that fit their consumers needs. Examples of great decision making are: • Diversifying products (into sports wears and others)Read MoreNike: Globalizing the Sportswear Industry1250 Words   |  5 PagesNike case Grachya Ovsepyan Alexander Kopenkin 2011 Nike – Globalizing the Sportswear Industry 1. Evaluate Nike’s business strategy. Does Nike have a sustainable competitive advantage? According to the text, there are four cornerstones in Nike’s strategy: 1) Deepening its relationship with customers. There are some obvious ways of having a â€Å"deep relationship† with customers such as taking into consideration results of various enquiries or following current trends like many companiesRead MoreNike and What It Does to Third World Countrys1726 Words   |  7 PagesThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labour, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paperRead MoreNike Marketing Plan Essay1675 Words   |  7 Pagesendeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovativeRead MoreN ike-High End Shoe Market Survey in Bangladesh.Doc2217 Words   |  9 Pagesbuy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases disposal. Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i.e. - ask friends or search the internet to find information about the product. 1.2 Origin of Report Read MoreNike-High End Shoe Market Survey in Bangladesh.Doc2203 Words   |  9 Pagesit, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases disposal. Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i.e. - ask friends or search the internet to find information about the product. 1.2 Origin of Report Read MoreFootwear Industry Research4095 Words   |  17 PagesFootwear Industry Local Vs Global Footwear Industry Local Vs Global A Secondary Research and Analysis on Local and Global Brands in the Indian Footwear Industry Submitted to: Prepared By: Chirag Bansal Deepti Tripathi(IMT-G) Read MoreThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition1752 Words   |  8 PagesThe Manufacturing Practices of the Footwear Industry: Nike vs. the Competition Steven Van Dusen The current manufacturing practices of the sneaker industry, in particular companies such as Nike, Reebok, Adidas, Converse, and New Balance, takes place throughout the globe. With the industry experiencing severe competition, and the product requiring intensive labor, firms are facing extreme pressure to increase their profit margins through their sourcing practices. The following paper will analyzeRead MoreWhat Is Adidas’s Corporate Strategy?1695 Words   |  7 Pagesmarketing strategic tool of matching their product line with famous athletes and sporting events according to their product line. Adidas’s goal has been to focus on surpassing Nike the leader in the global sporting goods industry. There has since been an obvious change in strategic approach from prior to acquiring Reebok International and divesting Salomon winter sports line in 2005 and 2006. They were unable to integrate the winter apparel line of Salomon with the adidas footwear thus having createdR ead MoreSweatshops : A Factory Or Workshop1264 Words   |  6 Pagesmoney. If a designer can get a garment made for $0.50 each then sell that garment for $200 to consumers. The pay given to workers is unfair and unjust, Houghteling wrote in the Harvard International review, â€Å"In Indonesia, for example, where Nike and Reebok laud their recent wage increases in response to the economic downturn, sweatshop laborers now make US $0.20 an hour, while the CEPs calculated national living wage is seven cents higher.† At the end of the day greed has blinded the fashion industry